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Corporate Diversity

Andres Janser, Barbara Junod • Lars Müller • ISBN 9783037781578

Corporate Diversity cover

Corporate Diversity

Andres Janser, Barbara Junod • Lars Müller • ISBN-13 9783037781578

ISBN-10 Not provided • 2010 • 1st Edition

Canonical book record

ISBN 9783037781578 • Completeness 70

Cover quality: low resolution

Description

Corporate Diversity explores the evolution and impact of corporate design and branding from the 1950s to the present. The book examines how companies have used design as a strategic tool to convey their identity and values, featuring case studies and visual examples from leading corporations.

Book metadata

Publisher: Lars Müller
Paperback1st Edition2010
Pages: 240Language: EnglishPaper finish: Matte

Catalog notes

Contributor: Andres JanserContributor: Barbara Junod

Cultural context

Category: Business StrategyCategory: Contemporary ArtCategory: Corporate BrandingCategory: Cultural StudiesCategory: Design HistoryCategory: Graphic DesignCategory: Industrial DesignCategory: MarketingInfluenced by: Paul RandInfluenced by: Saul BassInfluenced by: Walter GropiusInfluenced by: Dieter RamsInfluenced: Contemporary Graphic DesignersInfluenced: Brand StrategistsInfluenced: Corporate Identity ExpertsInfluenced: Design EducatorsCornerstone of: Corporate Branding and Design Studies

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